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Slush and Google Main Partnership for 2022

After years of collaboration, Slush is proud to announce that Google is yet again a Main Partner at Slush 2022. This year, Google will continue to support startups across a variety of Slush activities, ranging from Founders Day, The Break of Dawn days 1 and 2, official and unofficial side events, Chambers workshops, and more.

From its inception, Google has believed that startups can be a force for good and pave the way for a better world. With this in mind, Google teams from across the globe come together each year to meet startups at Slush and support them in the way only Google can: cutting-edge tech and solutions, combined with global experience and a deep understanding of how to help companies of all sizes succeed.

Our mission at Slush is to help Founders succeed in building their own companies. We’re happy to have Google partnering with us on this mission and working on a wide range of activities to help founders, all the way from practical advice for growth, to providing opportunities to meet investors and much more. With this partnership, we are helping the startup ecosystem thrive

– Eerika Savolainen, CEO, Slush

Slush plays a vital role in the European startup ecosystem, and Google is always looking forward to participating at Slush – this year more than ever. It’s a great opportunity to meet and engage startups face-to-face and support hundreds of them on their journey. This year’s theme of diversity and purpose-driven change is a perfect match with the priorities Google has. Entrepreneurship belongs to everyone, and it’s our privilege to provide every startup with the technology, knowledge, and confidence to grow their impact.

– Antti Järvinen, Country Director, Google Finland


How can you get support from Google? Join the activities Google is organizing at Slush 2022:

Google Cloud’s main partnership at Founders Day

Nov 16, 13:00 — 23:00

Founders unite: This is for all founders who are attending Slush. Mingle with like-minded entrepreneurs at multiple activities (called Daytime Tracks) and jingle at the legendary Founders Day Festival in the evening. Meet the Google Cloud Startup team and hear how they can help your startup grow.

Apply here.

Google booth at Slush – look for the moose!

Are you looking for a technical expert or tips from founders who’ve raised funds? Perhaps you’re seeking inspiration for your next big idea or want a product demo…then meet us at the Google booth. 

Google’s nature-inspired booth captures the “break of dawn” at an idyllic Finnish forest – and what would a forest be without a moose? Come experience the beautiful combination of lights, wood, and greenery right next to the Founder stage.

Keynote talks on the Google booth stage

Throughout Day 1 and 2 of Slush, you can listen to talks at the Google booth both from Google and other companies.

Talks include:

  • Google for Startups Alumni lightning talks
  • Google expert talks across ads, Google Cloud, apps & more
  • External speakers

See Day 1 schedule here.

See Day 2 schedule here.

For the most up-to-date agenda, look for screens at the Google booth.

P.S. Pick up a nature-inspired kombucha while you’re there!

Demos and 1:1 support

You can always find Googlers at the booth who can help with your questions. We also have a dedicated Demo area where you can receive a 1:1 demo directly from our engineers and product managers. 

Tarot readings: What’s in the cards for your business? 

Renowned Finnish tarot readers, Ella Klar and Ida Niittyleinikki will be giving ten-minute, mini-readings all day long.   

Why on earth is Google hosting Tarot readings at Slush? Simple! Modern Tarot readings are not fortune-telling. Instead, these highly visual cards inspire our intuition, creativity, and innate ability to tell stories about life, business, and beyond. The magic is not in the cards or somewhere out of this world. The magic is in you and your business.

Attendees can book a slot on a first-come, first-served basis at the booth. Find the Side Event here.  

Startups for Sustainable Development: The official side event you don’t want to miss

Nov 18, 10:00 — 12:00

At this event, startups, investors, organizations, and corporate partners will come together to discuss how we can accelerate and support the role of impact startups in creating a more sustainable future that benefits all.

Learn more and register here.

We’re also looking forward to seeing you at
  • Coffee, cap tables & connections: Women founders & VC breakfast hosted by Google for Startups – a place where women-identifying founders and investors meet
  • Female Founder Office Hours: Google for Startups x Playfair Capital for  1:1 investor matching
  • Our sought after CTO dinner with a sauna afterparty
  • Open Protocol, the flagship Web3 event Google is sponsoring, together with BACKED VC and Galaxy Interactive. Learn more about how Google Cloud is impacting Web3 at
  • Our practical workshops at Chambers, the heart of Slush! Join to learn how your startup can become a digital frontrunner

Support programs for startups from Google Cloud and Google for Startups

Google for Startups has many programs, including the Cloud program offering early-stage startups Cloud cost coverages of up to $100,000 for each of the first two years (if you are not funded you can get started with $2,000 in cloud credits), the Google for Startups Accelerator and various other resources across Ads, Android and Play to support you. Drop by the booth and ask us about it at Slush!

This year, we’re doing things bigger and better for the sake of the startup community and we couldn’t be happier than to partner with Google, an organization that continues to show up for the startup ecosystem and invest in its development.