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Slush 100 Pitching Competition

Slush 2021 is closing in, and we are thrilled to announce the 10th edition of our crown jewel, the Slush 100 pitching competition

As the highlight of Slush, Slush 100 offers 100 exceptional startups the opportunity to pitch their company to investors and receive invaluable feedback and visibility. The 20 best pitchers move on to the semifinals, where they get to pitch on stage during Slush Day 1. The three best that make it to the finals will be spotlighted in front of all Slush visitors on Founder’s Stage during Day 2. Finally, one talented winner will be crowned.


Why should your company apply? Here are a few reasons:
  • Showcase your company in front of investors, media potential partners, and hires on-stage and online
  • The chance of a lifetime to pitch in front of the whole Slush audience
  • The winner gets an interview on Slush News
  • Receive feedback from a panel of experienced investors 
  • The learning experience is something you won’t have anywhere else

Apply to Slush 100 here.



From Yousician to Eversend, Slush has put early-stage startups in front of the whole ecosystem. This year, Slush is taking the pre-qualifications online. But what does the whole process from pre-qualifications to finals look like through the eyes of a founder? 


Sep 30

Deadline for applications. The end of the application period is right around the corner, meaning that every startup wanting to join better start getting on it as we speak. 

Oct 4

Startups find out whether they are part of the 100 contestants highlighted this year. All contestants are given two weeks to submit their 3-minute pitches in a video format for the jury to review.

Oct 17

Deadline for submitting the videos for the jury to review. Every participant gets highlighted on and receives written feedback from the judges. 

Nov 1

Drumroll, please… This is when we will let everyone know who’s in. The best part? The 20 semi-finalists get their pitches on our website.

Dec 1

The 20 best companies get to pitch on stage at Startup Studio in front of not only the jury but also the Slush audience – investors, industry executives, customers, and media. The three companies that make it to the finals will be announced on stage before the day ends.

Dec 2

The three finalists pitch their companies at the grand finale on Founder’s Stage, right before the Slush closing ceremony. There’s no doubt that the whole crowd will be having their eyes on the stage, searching for the next success story. The winner will be announced in front of the whole Slush audience.



Slush 100 has been an essential part of the event since the very beginning. And guess what – the winner of that first year, Yousician, is definitely still around and just raised a $28M Series B. Here is a quick rundown of what a few other winners have done along the way since their pitches:





Swedish fishing app, Fishbrain, won Slush 100 in 2012 and has just raised $31M in funding this March. Fishbrain provides local fishing maps, catch forecasts, an online gear shop, and a social network platform to make the most of the sport. 




CareMonkey, rebranded as Operoo, automates information management with an operations and productivity platform for organizations. In 2019, the company raised $1.5M in seed funding and continues to streamline schools’ information operations.

Watch their winning pitch here.




French digital security startup and 2016 winner, CybelAngel, has raised $36M in Series B to continue fighting against AI data breaches. 

Watch their on-stage pitch here. 




The 2018 winner, Meeshkan, provides UI (user interface) test automation with AI to evaluate software. Quickly after their moments on stage, Meeshkan raised $370k in pre-seed funding for their machine learning tool, the ChatOps bot, used on Slack.   

Watch their 2018 pitch here. 



The last winner of Slush 100 was Eversend, the developer of a finance app for currency exchanges and cross-border money transfer, focusing on the African market. Watch the 2019 Slush 100 finals here.


Interested in being part of the 10th edition of Slush 100? Here’s how you do it:
  1. Apply to Slush 100 as you’re filling out your startup application. Apply for Startup Pass here.
  2. If you want to take part, make sure to add a pitch deck to your application.
  3. Submit your application by Sep 30.

Note, that only companies that have raised less than 500K€ and are founded in 2018 or later can apply to Slush 100.