Polestar joins Slush 2022 as Mobility Partner
Slush is proud to announce a mobility partnership together with another iconic Nordic brand, Polestar. Polestar’s fully electric fastbacks will serve as rides for speakers attending Slush, being the first completely electric fleet in the history of Slush. Polestar’s vision of the near future of automotive is also present at the event.
The theme of Slush 2022 is Break of Dawn: breakthroughs that will change our lives during the next decade. Partnering with Polestar is an ideal manifestation of this: the Swedish EV brand is not only driving the post-petrol era of automotive with its design-focused, premium EVs but also aiming to create a truly climate-neutral car without offsetting by 2030.
Slush and Polestar are both aiming to ensure that novel technology creates a brighter future for us all. The Slush ecosystem is about daring to differ and challenging the status quo – something we endorse at Polestar as well. I’m excited to see Polestars rolling in the streets of Helsinki during Slush.
– Martin Österberg, Head of Polestar Marketing & PR
We are very happy to be partnering with Polestar, bringing us a fully electric fleet for the first time at Slush, in line with our goal for a carbon-negative event. There’s no better way to provide transport for our speakers and combine it with our theme and mission this year.
– Santeri Toivanen, Chief Marketing Officer, Slush
If you are in town on November 17-18, you can catch a glimpse of Polestar’s mission in the streets of Helsinki. If you are attending Slush, you will see the near future of automotive right next to the Founder Stage. Something Polestar calls more of a statement than a concept car, Polestar Precept is showcased for the first time in Finland, right at the heart of Slush.