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William Li

Founder, Chairman & CEO, NIO

Mr. William Li is the founder, chairman and CEO of NIO. In November 2014, Mr. Li founded NIO with the goal of building the first User Enterprise in the world and to redefine the whole car ownership experience.

Mr. William Li is a serial entrepreneur. He established Bitauto Holdings Ltd. (NYSE: BITA) in 2000, where he serves as the Chairman of the board of directors. Bitauto is one of the biggest providers of online content and marketing services for China’s automotive industry. While he was still studying at Peking University, he founded Beijing Antarctic Technology Development Co., Ltd, one of the earliest internet companies in China. Mr. William Li has co-founded and invested in over 40 companies in the internet and automotive industries.

Mr. Li was recognized by Sina Finance, People’s Daily and Wu Xiaobo’s Channel in January 2018 as one of the “2017 Top 10 Economic Personages of China.” Mr. Li was named GQ Magazine’s “Entrepreneur of the Year” in 2017. Mr. William Li was recognized by the China Automobile Dealers Association in 2008 as one of the top 10 most influential people and distinguished people in China’s automobile deal industry in the past thirty years.

Mr. William Li was born in Anhui, China. He received his bachelor’s degree in sociology from Peking University where he minored in law.