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Ted Persson

Partner, EQT Ventures

Ted is a Partner at EQT Ventures and is focused on investments in frontier tech, impact and purpose — and is passionate about everything product design, UX, storytelling and branding-related. His investments include Einride, Heart Aerospace, Seeqc, Sana Labs and others.

Prior to joining EQT Ventures, Ted co-founded a number of successful digital agencies, including Speedway Digital Army (1997), Abel & Baker (1999) and Great Works (2002). Great Works has been part of the North Alliance (NOA), Scandinavia’s leading communications and technology network, since 2014.

While at Great Works, Ted also co-founded Our/Vodka, a global vodka made by local people in cities around the world run by Pernod Ricard.


About EQT Ventures
Founded: 2016  |  HQ: Stockholm  |  Stage: Seed-Growth


Building a brand for your startup: The pitfalls to avoid and areas you need to prioritizeDecember 14, 2021