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Sasha Astafyeva

Partner , Atomico

Sasha Astafyeva is a Partner at Atomico based in London where she leads on new investment opportunities in the consumer space. Prior to joining Atomico, Sasha spent three years as a Principal at Felix Capital in London. Before that she spent extensive time as an operator in startups in the UK and Brazil, including Lyst, a London-based online fashion marketplace, VivaReal, an online real estate marketplace in Brazil, and Dafiti, Latin America’s largest online fashion retailer. She is passionate about partnering with entrepreneurs who are building distinctive mission-driven consumer propositions with a strong brand identity and emotional connection with customers, and who are creating customer value through use of data and advanced technologies.