Pär-Jörgen (PJ) Pärson is a General Partner at Venture Capital fund Northzone. PJ heads up Northzone’s New York office, and he has a particular interest in new business models in media and consumer applications, as well as financial technologies. Having led the fund’s Spotify investment since the initial investment in 2008, PJ has since invested in other disruptive properties in the media and content space, including Fubo TV and Sourcepoint. His other portfolio companies include Qapital, Bloglovin PlayDots, and Soundtrack Your Brand. PJ was behind one of the largest VC backed tech M&A in Europe with the sale of Avito at €2.7bn valuation in 2015, and has some 23 years’ venture capital experience. He started his career at McKinsey, before managing the turn-around of a fish distribution business, and building Europe’s first internet incubator, Cell Ventures. He holds an MBA from Stockholm School of Economics and Università Commerciale Luigi Bocconi in Milan.