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Maria Hedengren

CEO, Readly

Maria is CEO at Readly where she joined in spring 2019, bringing more than 20 years of experience from global finance and business management. Maria has successfully scaled and led Readly, the European category leader for digital magazines, to an IPO. Since September 2020, the Readly share is listed on Nasdaq Stockholm Midcap. Maria has led both private and public technology companies and has a proven track record of scaling companies internationally.

Before Readly Maria was the CFO of iZettle during a very exciting time for the company. One of her major accomplishments was taking iZettle through the process of becoming ready for, and approved by NASDAQ, a planned IPO in May 2018. iZettle was acquired by PayPal for €1.9B only a day before the prospectus was due to be published. Maria has also served as CFO and then later Director of the Non-Executive Board of the publicly listed NetEnt AB, a platform and games provider to some of the world’s largest casino and sports betting operators.


About Readly
Founded: 2013  |  HQ: Sweden  |  Funding: €41.2M  |  Industry: Publishing