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Joel Flory

Co-founder & CEO, VSCO

As the co-founder and CEO of VSCO, Joel leads the company on its mission to equip, educate, and inspire anyone on the journey toward realizing their creative potential. Joel and his co-founder Greg Lutze combined their passions for photography and technology to build VSCO in 2011.

Prior to founding VSCO, Joel was a successful commercial and wedding photographer. A Bay Area native, Joel is deeply involved in the local Oakland community.