Ingvar Helgason

Ingvar is the founder and Chief Executive of VitroLabs, a start-up leading the way in the biomanufacturing movement, creating lab-grown leather from cow, ostrich and crocodile cells that’s indistinguishable from traditional leather, ethically made, environmentally friendly and cruelty-free.

His interest in design led to his first venture, Ostwald Helgason, a fashion brand that he co-founded in 2006. He went on to co-found Woah, a cloud platform for apparel companies, helping brands and manufacturers speed up processes, reduce waste and improve profitability. In 2016, he co-founded VitroLabs to focus on the intersection of biotechnology, engineering, and sustainability.