Fredrik is Co-founder and CEO of Voi Technology, which he co-founded in 2018 with a vision of improving the way people move around congested urban centres by offering fleets of electric scooters as a cleaner, affordable and exhilarating alternative to cars.
Prior to Voi, Fredrik founded Guestit, the Nordics’ most successful Airbnb management company, and worked in business development for Avito.ru, Russia’s leading – and the world’s third largest – classified advertising site. His entrepreneurial career began at 12 years of age when he ran a number of commercial projects including events, website sales and forestry work, as he grew up in rural Sweden.
Fredrik has attended the Armed Forces Interpreter Academy, within the intelligence branch of Sweden’s special forces, where he studied Russian and linguistics. He served a total of four years in Moscow in the Defence Attache Office, where he worked as an interpreter and analyst, covering Russia as well as Kazakhstan and Belarus. He studied Business and Economics at the Stockholm School of Economics.