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Caroline Hjelm

VP of Growth, Voi Technology

Caroline is VP of Growth at Voi Technology, where she was the company’s first employee in 2018. Back then Caroline was a part of building the company’s marketing, growth, policy and commercial strategy and setting the foundation for the vision of improving the way people move around congested urban centres for the European e-scooter giant.

Today, Caroline leads the marketing team at the Stockholm headquarter and has a love for growth, optimising user lifecycle efforts, performance marketing, brand and her team. Having created an environment, built on trust and high performance, Caroline is one of the most appreciated leaders in Voi.

Prior to joining Voi, Caroline worked at Spotify with Business Development for 4 years. Caroline sits on the board for DenLab, where she’s a co-founder as well as the board of boat sharing service Skipperi. Caroline was born in the North of Sweden.


About Voi Technology
Founded: 2018  |  HQ: Sweden  |  Funding: €347M  |  Industry: Transportation