April is Founder and CEO of Ambient Strategy. April helps technology companies make complicated products easy for customers to understand and love. As a consultant, She has consulted hundreds of growth-stage startups all over the globe.
Previously April has run marketing and product teams at a series of successful technology startups and has launched 16 products into the market.
April is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.