Nov 19, 2014 Stefanie Sirén
The winner of Slush 100 pitching competition was revealed on Wednesday evening in front of a captivated full house at the Silver Stage. The winner is Enbrite.ly!
Enbrite.ly is offered a suprising €500 000 in investment. The amount was at first €250 000 but according to judges Ilkka Kivimäki and Riku Asikainen that was not enough.
“When we started about a week ago, I had a goal of 50 angels for a €250 000 grand prize. But this is Slush! I managed to get a bit more…”, said Asikainen.
“This is by far the biggest pitching prize ever given to anyone”, Asikainen stated.
The Co-Founder and Product Manager of Enbrite.ly Gergö Varga was absolutely overwhelmed about the awards and the experience.
“Thank you. Seriously this is the most humbling experience in my life, this is seriously awesome!,” he said.
“We have been here in Finland a month – we attended Startup Sauna, a special thanks to those guys – in a month, this happens! This is awesome, Slush is awesome, Finland is awesome!”
Enbrite.ly impressed the jury with their convincing pitch, functioning business model and awareness of the market.
The company is a Hungary-based startup aiming to make online traffic sources as transparent as possible. Accordingly, Enbrite.ly allows its customers to improve and optimize their online marketing actions through the utilization of big data and predictive analytics.
According to Co-Founder and Product Manager Georgö Varga, three out of ten clicks in the Internet are performed by non-humans, also referred to as “bots”. “We find humans on the Internet, and we believe in transparency”, Varga stated in his pitch.
“We really liked the team, it is an exciting market which is changing rapidly. You just nailed the pitch as well, well done!”, congratulated Asikainen from Finban.
The jury for the final in the Slush 100 pitching competition encompassed five experienced international investors: David Gardner, general partner at London Venture Partners, Riku Asikainen, chairman at Fiban, Chris Fralic, partner at First Round Capital, Ilkka Kivimäki, partner at Inventure and Steven Dietz, Partner and co-founder at Upfront Ventures.
Enbrite.ly is offered a €500 000 investment from the Finnish Business Angels Network and Evli, additionally the company will be awarded legal, audit and consulting services from Mäkitalo Rantanen & Co Ltd and PwC worth €10 000.
The Slush Team and an international jury of serial entrepreneurs and investors inspected and considered over 1000 startups, from which a lucky group of 100 startups were selected for the pitcing competition. Four startups took part in the final, the other finalists were lifestyle app CosmEthics, sustainable packackin producer RePack and virtual coding support Codementor.
The winner of Slush Demo Showcase is NA3M Games, which produces games about the Arab world, varying from racing to sporting games. NA3M Games, based in Copenhagen, Denmark and Amman, Jordan, was presented at Slush by the COO and General Manager of the company, Ryan Riegg.
The company was founded in early 2013 by Prince Fahan bin Faisal Al Saud, who has previously worked at Facebook and founded several tech companies, including Apiphany. The API management service was acquired by Microsoft in in 2013.
The winner of Demo Showcase was selected by the audience.
We here at Slush congratulate the winners!
Post edited by Liina Hilkamo on June 24th, 2015
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