Jan 28, 2016 Venla Väkeväinen
My Slush experience is quite amazing really. I was there because I won the Melbourne-based Slush pitching competition in March, earlier in the year. I thought it would be a terrific opportunity to get up in front of an international audience and talk about CareMonkey.
I was last to pitch in the final and I didn’t listen to the others before me, I knew they’d all be good and I didn’t want to hear someone else’s great pitch and put me off my game. My pitch went well, I hadn’t presented to 7,000 people before, but I thoroughly enjoyed it and walked off stage happy that I’d given it my best shot. Winning the final was an incredible feeling. I didn’t care about the prize at all. I cared about the validation of our company internationally, that we’d been judged by three different investor panels at a global event and had come out on top. I’m still pumped about it now.
Pitching competition aside, Slush was the best IT conference I’ve attended — and I’ve been to plenty over the last 25 years. The atmosphere, excitement, presentations and the activity was second to none. I was impressed. Slush is a ‘must attend’ event for serious start-ups.
The overwhelming feedback that I received was that CareMonkey had real customer traction, that our value proposition was easy to understand and that we solved problems that virtually everyone can relate to. In today’s environment families care about health and safety as do organizations who have duty of care obligations. We’re helping schools, sports clubs, camps, scouts, businesses and other groups provide better care while eliminating paperwork for all involved. The combination of health, safety and productivity resonated well with the judges as it does with our customers and the fact that we have many organizations using and paying for our service showed that we’d validated our market and business model.
There are many well documented structures for pitch decks that cover all the necessary details investors (and judges) are looking for so obviously you need to follow that structure. To make a compelling pitch though requires a lot of thought and effort in getting it right. Some of the things I do to make a compelling presentation are:
1. Prove traction at every opportunity. For example, if explaining a feature do so by referencing how one or more of your customers use it. That way you explain your feature and validate with a reference at the same time.
2. Make every statement count. When preparing your pitch apply the ‘So what’ test in regards to everything you say and everything you have in your deck. How does this statement I’m making or slide I’m showing get people excited? Will anyone really care about this? Will this get people nodding their heads? If not, you’ve still got work to do.
3. I’ve been selling technology solutions for over 20 years but I still practice for important pitches like Slush. When you’ve got a fixed time limit you’ve got to be spot on. When practicing your pitch, say it out loud, don’t just say it in your head. Whether it’s for 5 or 7,000 people…know exactly what you’re going to say for each slide. You haven’t got time to wing it.
4. Be bold and be passionate, show that you care about what you’re doing and that you’re committed and giving it a red hot go.
We’ve just had two very profitable quarters and are now investing in our US and European operations. We’ve proved we have a very useful product and a solid business model. It’s our challenge this year to create a successful business outside of Australia. To do this we’re looking for and working with distribution partners (referral partners and resellers) who are already trusted suppliers to the organizations we want to sell to. We’re very happy to share revenues with our partners and help them grow their own successful CareMonkey business.
Supercell recently announced impressive results for 2015. The company’s three games — Clash of Clans, Boom Beach, and Hay Day — generated $2.3B in revenue, and raked in $924M in total profits. These are outstanding results especially considering that Supercell employs only 180 people. Many are familiar where Supercell stands today, but how many remember […]
Emerging technologies are reshaping urban environments. As the global population continues to grow, more and more people are moving to cities every single day, and as our planet becomes more urban, our cities need to get smarter. To handle this large-scale urbanization, new ways to manage complexity, increase efficiency, reduce expenses, and improve quality of […]
Jyri Engeström works as Entrepreneur in Residence at True Ventures, a Silicon Valley-based venture capital firm focused on supporting early-stage founders. Engeström is best known as the Co-Founder and Chairman of Jaiku. Jaiku grew into the leading European mobile social network before being acquired by Google in 2007. At his keynote at Slush 2015, Jyri […]
“The opposite of poverty is not wealth, the opposite of poverty is human dignity.” In her Slush Impact keynote, Jacqueline Novogratz, the CEO and Founder of Acumen Fund, spoke avidly of the possibility of capitalism – exemplified by events like Slush, where capital finds promising entrepreneurs and technological advances. Yet as capitalism also increases inequality […]
Jenny Wolfram is the CEO and Founder of Brandbastion, a company that protects companies’ social media reputation 24/7 around the globe. Brandbastion is serving two purposes: protecting companies from social media crises and reputational harm as well as giving them better ad performance and better social media ROI. Today, Brandbastion has expanded its solutions beyond […]
Tom Hulme has previously been Design Director at IDEO Europe. IDEO is one of the world’s most reputed design and innovation consultancies known for its human-centered approach. At Slush, Tom shared the most important things he learned while working at IDEO. The importance of empathy. One of the biggest reasons for large companies to fail is […]
By far, Sunday proved to be the most interesting day of this year’s Mobile World Congress, as Samsung released information on the Galaxy S7 phone, coupled with a surprise appearance from none other than Facebook founder & CEO Mark Zuckerberg. As the Morpheus-like Zuckerberg marched around the room with the entire audience immersed in a […]
Great design plays a crucial role in a building a successful brand. But how do you design a successful brand that creates competitive advantage for your company? One of the keynote speakers on the Black Stage was Konrad Bergström, Co-Founder and President of Zound Industries. Zound Industries’ idea is to sell, design, develop, and manufacture […]
Leadfeeder sees major potential in utilizing web analytics in making other sales and marketing systems more intelligent. Last week, the Helsinki-based startup announced the closure of a €530k seed round led by Finnish investors Superhero Capital and Vendep. The funding will be directed towards Leadfeeder’s expansion into new markets, tripling its workforce, as well as […]
Read the most comprehensive data-driven analysis of European technology
We collect cookies to make your experience here smoother.