Jul 3, 2017 Aino Piirtola
Audiu is a community platform for hosting and publishing tracks, receiving feedback and mentoring from professionals, and for building networks of fellow creators. It saw the daylight in 2014 and has since lured many remarkable artists, engineers and professional educators to join the community.
Ed Worboys and Mike Goodfellow are UK based music makers and lovers, who were able to make Audiu flourish in 2015 after they received seed funding. However, the idea of the project was born much earlier. It was Ed in his early twenties who faced the need for help while he was making electronic music in his tiny bedroom studio. As one can imagine, it wasn’t easy to find proper advice from the world wide web. Thus, Ed decided to take action and find a guru programmer to partner up with. It was the thirst of a young artist to learn that led into a success story.
“In the long run, Audiu aims to foster an ecosystem, which enables creators at all stages to learn, improve and grow,” says Ed. The key element in reaching this goal is building a well functioning, global community valuable to the creators. Through the community, Audiu enables an easy and smooth access to feedback and finds the promising talents that are in need of a push forward with their careers. This differs Audiu from other similar platforms – not forgetting the dollar signs staying under control.
Audiu’s user interface fosters feedback giving
Today Audiu brands itself as the artist community for the next generation of talent. This statement together with their story goes well hand in hand with the ideology of Slush Music. We’re a community bringing together like-minded people, a place for entrepreneurs to receive feedback and guidance, and a platform for the next generation of expertise to shine. This is also what they are expecting from Slush Music: to meet people from the whole music industry, and to find new ways to collaborate – not to compete.
As final words for all the music entrepreneurs and Slush Music guests, Ed underlines what truly matters: “The music industry can be a challenging landscape, and I think it’s fair to say none of us would be involved unless we were truly passionate about music. When things get tough, go and listen to your favorite album, play with your favorite synth, or lay down a few beats. It usually makes things a bit better, and reminds us why we’re doing what we’re doing!”
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