Nov 28, 2017 Aino Piirtola
The day begun by talking about the music industry. David Price was the first speaker on stage telling us about the current state of music. Highlighting the fact that it is a great time for music at the moment, David also brought up the increasing interest of startups to integrate music in their products. Streaming has been a driving force behind the global growth, Spotify and Apple Music being leading stars in the scene. A pool of opportunities remain hidden in the emerging markets. Jonathan Dworkin went on from here when talking about globalization. He mentioned China as an example of a country where new music economies are developing and growing.
Music piracy is not dead was statement heard many times today. David Price talked about piracy, Jonathan Dworkin talked about it and then there was an entire discussion on it by Andy Chatterley and Chris Cooke in addition to the Q & A session in the Speaker Studio. Music piracy is hiding behind curtains put up by streaming and it is not discussed as there’s no changes in the trend. There’s a little light to it too, as according to Jonathan, it seems like piracy has lost a bit of its glory when cheap and more accessible tools have appeared.
Another interesting discussion heard today was the interview with Christopher Leacock, better known as Jillionaire. He was interviewed on stage enlightening his path in IT, music and entrepreneurship. An IT consultant making music in a world famous group, currently running a record label and a restaurant. An entrepreneurial mind investing in startups and looking for new opportunities. Tomorrow we’ll focus more on artists, although this was an interesting beginning for the track.
All in all, this Tuesday has been a lot about investing in music and startups. Amplify just launched its new program for music tech and we heard great keynotes from Bob Moczydlowsky and Fred Davis followed by the startup pitches on Donna Summer stage. Bob introduced us Techstars Music, which is an accelerator program for music startups. Bob told that there are many startups to invest in that solve problems in music and bring answers to questions brought up by products like streaming. Right after, Fred went on by stating that “technology has been both a friend and a foe for the music industry”. A field of music where tech could be even a better friend is artist-fan engagement, where some startups seen today are already focusing on.
There were many discussions and workshops where so many of us would have loved to be in, although there was one event slightly over the others: the announcement of the Slush Music 20 winner. It was an honor for us, and most likely an honor for the startups, to have Fred Davis sharing us the thoughts of the juries and the winners of all four batches. It was a pleasure hearing those pitches on stage. As in any competition, there is only one winner. The winner of the night who left the venue under a cloud of glory was WARM, a Danish startup monitoring radio airplay.
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