Nov 10, 2015 Venla Väkeväinen
Arilyn is an Augmented Reality App, developed by Robust North, a Finnish information technology and services company. The app reveals things that are hidden in our surrounding. More specifically, if a user identifies an Arilyn icon in a magazine, a poster, or outdoor advertisement, by scanning the icon the app reveals relating content — for example a video. The team behind Arilyn combines a wide range of background from music and cinematography to high-end location service design and technology consulting. The idea for Arilyn was born from the team’s decision to focus on the combination of Augmeted Reality and Location Information.
Arilyn App was launched in September 2014 as the company began to use Arilyn in a series of guerilla marketing campaigns in co-operation with artists. In February, the online portal ArilynManager (targeted at B2B customers to create and manage Arilyn campaigns) was launched in 2015. “Since then, we have been fully in market. Our first big campaign was the marketing of the Finnish movie “LoveMilla”. Our customer SF Film used Arilyn in a special movie magazine that spread more than 140 000 copies in the biggest cities in Finland. We got a lot of media attention and after this clients have started to find us”, explains Otso Kähönen, Creative Director at Robust North. After this, Arilyn has been part of several projects and has dozens of licensed customers in Finland. Last month, the company started international sales with their new partner, with whom Arilyn has taken first steps in China, Brazil and USA.
Moreover, Arilyn has been one of the production partner startups at Slush 2015. “We’ll have several things going on at Slush. There will be full-size sea containers and huge wall prints that will be activated with Arilyn. We also love to surprise people with [our] own guerrilla campaigns. We recommend keeping your eyes and ears open: Every surface can be an invitation for an adventure”, states Kähönen.
Steerpath indoor positioning and navigation by Finnish startup Nimble Devices makes it easy to bring real time positioning and navigation into any mobile application. Founded in 2013, Nimble Devices’ solution has already been seen in use in many different locations ranging from the Albright-Knox museum in the United States to a more familiar Messukeskus in Helsinki, where Slush 2015 is organized.
Mobile applications, such as the official Slush app, which has integrated Steerpath positioning and maps, can truly improve user experience. People no longer need to spend time searching for stands or stages, but can quickly check the location of the stand and find the shortest route.
Steerpath takes a unique approach to indoor positioning, where existing floor plans can be used and there is no need for on-site calibration. The positioning and navigation can be planned weeks ahead of time, even before the physical venue exists. “With Messukeskus, we realized that when your whole venue is completely transformed two times a week throughout the year, the true test of scalability is the amount of maintenance it takes to keep everything up to date”, says Tuomas Ilola, co-founder of Nimble Devices.
If you’re interested in understanding how indoor positioning can be rolled out and managed at hundreds of your venues with minimal overhead, Nimble Devices is happy to talk to you. You can find them at booth A.10, or just use the Slush app.
Tailorframe is a unique concept for portrait photography, which enables premium quality portraits to be taken and delivered to customers in only seconds. Based in Helsinki, the company specializes in photo shoots for customer events and provides its customers with an exciting and effective way to market events and products in social media. The current clients include companies such as Mountain Dew, Rovio, Microsoft, and BMW. The concept for Tailorframe was born when Founder and CEO of Tailorframe, Jere Hietala, worked as a school photographer, “I realised that the concept in portrait photography could be modernized using today’s technology”, explains Hietala.
In the future, Tailorframe wants to develop its process to completely automatic, “This would mean we would actually be able to challenge couple of software giants in the key business. Also, as we want to enable Tailorframe for all photographers in the world, we are now in a process of finalizing the consumer version of the photography stand”, states Hietala.
Visitors can see Tailorframe in use at Slush. Hietala is promising something entirely new and visually amazing. “We have a collaboration with a perfect set of people who are making the main stage show possible. We also have a second photography stand at the green stage which offers quite an exclusive view from Slush”, he hints.
Versoteq is a Finnish startup founded in 2013, focusing on 3D scanning and printing related products and services. The company was founded as a result of a simple observation: laborious manual work makes 3D designing expensive. “We then began developing software solutions and services to reduce the manual work, therefore enabling new business opportunities”, explains Rauno Huttunen, Head of Operations at Versoteq.
Versoteq focuses their efforts on business customers, after seeing their strengths lie in the 3D web and software development. “After pivoting, we’ve been making custom software to automate and save manual work. We’ve launched two new services: 3DMusea.com to museums all around the world and Tactmap.com to make 3D maps automatically by combining different data sets”, Huttunen states. In the future, Versoteq aims to continue to improve, expand and develop their services, “We are working with augmented and virtual reality to enrich the 3D experience. One concrete milestone is to launch a 3DMusea as a mobile app also”, adds Huttunen.
At Slush, visitors can see Versoteq’s Tactile maps in use. These maps provide a map of the area and help people navigate on four different locations around the venue. 3D printing of these maps has been done with the help of Alphaform. “Since the maps have been 3D printed they are also useful for the visually impaired who can visualize their surroundings better with the help of the tactile feedback”, Huttunen explains. “We’re also making something special, which will enhance the navigation experience with your mobile, so go and check out the stands”, Huttunen states.
Walkbase is a platform for in-store analytics and marketing that provides real-time analytics on customers’ habits. The platform analyzes in-store customer patterns, measures and optimizes the impact of marketing on physical stores, engages customers with personalized in-store marketing, and combines the online and offline customer journeys together. Walkbase officially began their current business when the company announced Walkbase Retail Analytics at Slush 2012. “The Slush 2012 announcement also brought us together with investors, which then enabled a new announcement at Slush 2013: Raising series A funding of three million euros”, explains Juha Mattson, CMO of Walkbase.
Founded in 2010, the company is headquartered in Finland with offices in Helsinki, London and Bern. Walkbase achieved a milestone this summer with the first over 100-store roll-out in the UK and made its official UK launch last September. In the future, the company aims to launch new strategic partnerships, enter the U.S. markets and start raising series B funding to fuel growth. Mattson identifies the main strengths of the company as having a superior team, execution capability, industry-leading technology and being several years ahead of most of the competition.
This year the company will be present at Slush for the fourth time and once again will provide accurate visitor and people flow statistics of the event. “We will showcase these real-time on a screen at the Walkbase booth. Compared to last year, the in-store analytics market has matured a lot, and we’ve also acquired tons of new customers and learned so much about the business value that retailers can gain from in-store analytics. Come and visit our booth to hear more”, concludes Mattson.
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