Oct 24, 2013 Liina Hilkamo
As a beginner windsurfer, Raigo Raamat, one of the founders of Shaka, was looking for a handheld wind meter to help him make better choices (e.g. select the proper sail size) for his surfing sessions. It struck him, however, that the devices had not seen any innovation for the past 10 years.
He gathered a team full of outdoor people and they now have both a wind meter for iPhone and live weather information on their website, produced by the users of Shaka. Let’s find out how the Estonian startup has made its way this far.
Shaka-team, what problems are you trying to solve as a company?
Finding the best conditions for weather-dependent outdoor activities is often painful and time-consuming. It’s also important to have the best possible experience while making sure you will stay safe. This applies for wind- and kitesurfers, but also to sailors, golfers and professional users like construction workers and wildfire fighters.
Why is Shaka the right team to solve problems related to weather-dependent activities?
The whole Shaka team is into weather-related sports, and we know what makes active outdoor people tick and what they need to have more fun out there. We have backgrounds in entrepreneurship, software and hardware – all components to turn our vision into reality.
What is the main reason that your team works well together?
We, as a team, are quite similar, but at the same time quite different. We all like technology and we’re interested in envisioning all the cool ways technology would be able to make our lives better. We’re all into outdoor action. We’re also self-starters which is something you need when running a start-up.
Tell us three things about Shaka that are going to surprise us?
1. We’ve participated in the world’s first mentor driven hardware accelerator Haxlr8r and the majority of the program took place in the People’s Republic of China.
2. All the development and production of Shaka’s products is taking place in Estonia and we’re proud of that.
3. We’ve helped great athletes out there to actually win sailing championships. There’s also couple of Olympic team coaches using our products daily. Quite an impact, huh?
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