Nov 5, 2013 Liina Hilkamo
One Nordic Furniture Company is rethinking the world of furniture. One of their ways to revolutionize the furniture business is their no-tools-assembly policy, which will no doubt make a lot of customers happy. Struggling with screws and tools is so 2012.
“We strongly feel that holistic design approach should include to the area of assembly as well. We didn’t want the design thinking to stop at the shapes, materials and colors of the chair; we wanted to include it in the feeling of opening the box and assembling your product”, explains Petrus Palmér, Creative Director at One Nordic.
The One Nordic team has a mutual desire and dream of accomplishing something big in the field of furniture. The founder of the company, Joel Roos, quit his work as a lawyer in 2008 and started working at their family company retailing high-end design. Keeping a list of things that could be done better led to a promising business idea and the founding of One Nordic. By recruiting people who share the same vision and the similar level of ambition and skills, the company is aiming to make all their furniture dreams come true.
The team describes One Nordic as a tech-loving furniture company (and even named Steve Jobs as one of the persons inspiring them) and will furnish the Blue Stage at Slush this year. They even told us that they are going to reveal a very exciting offer for startups at Slush! Come say hi to them to find out more.
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