Oct 30, 2017 Martyna Kosmala
Job advertisers at Slush are startups, scaleups, and corporate partners – all looking for entrepreneurial minds. For start-ups, the first hires are a crucial decision affecting their future existence and success. For scale-ups talent might even be the biggest bottleneck. Corporates, in turn, are looking for renewal capabilities to ensure their ability to stay in the game.
At the same time, our 2,000 active job seekers are fighting to find their perfect job that would escalate their career. They are naturally willing to see an effort and find the most promising employers available. But what about those 7,000 passive job seekers we have? For them looking for a job sounds unapproachable, but after all, everyone is willing to hear about new opportunities – even seeking for them if retaining full anonymity.
Having this unique group of people under one roof for two consecutive days is one of the largest assets of Slush. The question is how to get the most out of this unique setup of entrepreneurial orientated minds by enhancing life-changing interactions. As the event itself keeps people busy, it becomes crucial to enable the following three points.
Maximize the match relevancy. The match needs to clearly bring something interesting and relevant to the table, e.g. promotion possibility, international perspective or better salary. Creating a clear desire for action leads to the interactions we aim for.
Make it suuuuper easy. It is crucial to understand how different visitor profiles behave during the event. One must provide the most flexible solution that will serve their need and interest, e.g passive senior job seekers are not ready to spend their time searching through possibilities. As the level of excitement is high during the event, make matches at all potential touchpoints, keeping it simultaneously easy and user-friendly.
Spice up with surprises. Interesting interactions should not be limited only to job seekers and job advertisers. The ideal concept should go over the borders and be scalable into other areas such as speeches, side-events or more broadly industries or future challenges. In nutshell, the visitors should get more they expect.
First, comes relevancy. The Slush Recruiting App provided by our partner Frank ensures perfect match based on job seekers’ skills, experience, and interest that are screened through 6-8 dynamic questions. The App suggest feasible bunches of 5 job offers at a time to keep it short. It also clearly highlights what are the triggers for these job advertisements, e.g. fast promotion perspectives or meaningful mission.
The app is also easy to use. It does not ask for LinkedIn profiles, CVs or motivational letters – only the nickname which ensures full anonymity. In addition to the digital version of the app, the software will be present for visitors right there, at the venue, in Opportunity Alley. That enables matches just by one walk-through, without any preparations. And that’s the surprise, something totally new.
Once the match is made, they can by themselves decide how to take the discussion further. For example, all matches can be invited to sit together and listen to the same keynote where simultaneously the exciting ideas can be exchanged.
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