Aug 18, 2018 priscillayap
Slush Singapore Love Story
Chapter 1: Lembas
This time last year, Lembas strategically did a product launch at Slush Singapore via a demo booth with the intentions of gaining publicity for their brand. The outcome was a pleasant surprise.
Lembas’ first product is a powder mixed with water to create a full nutritional meal in one drink. Alvin figured that obtaining food is one of the biggest time drain in daily life, hence Lembas allows one to have a full meal while concentrating on what’s most important at the moment.
Lembas walked away with more than they expected during their launch. They received honest feedback from people who came by their booth and tried the product, and the encouragement and validation Lembas received made their experience at Slush a very positive one.
According to Alvin, the high quality and international investors and traffic at Slush made it a very good launch place for Lembas. The turnout was great, all thanks to the in-house built matchmaking tool that matches startups and investors based on their profiles. In fact, 3-4 investors expressed their interest in Lembas even before the event day itself!
When we spoke about what he loved most about Slush, Alvin commented that Slush is more about building a community than the product itself. “I have been to many tech events, but there was no other events that focus on the social aspect as much as Slush. You do not just find business partners, but make friends and form real connections with the people there. Slush is a place where you help each other out, doesn’t matter if they are big investors or startups.“
Inspired by the energy of the place, he added: “I have never seen volunteers so happy and passionate to help-out. It was obvious that everyone at Slush is there because they want to be, and is doing what they love.”
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