Andy Zhong describes his company’s philosophy as the sole differentiator from its competitors. “We maintain that customer experience is paramount,” he states. “Every minor detail should cater towards the best user experience.” One example he gives is in the FunPlus’ Facebook game, Family Farm, where players harvest crops and feed animals to collect “experience points”. One of the features of the game includes the acquisition of cheese. Yes, you read it right: acquisition of cheese. The game’s primary competitor, FarmVille, provides only one block of cheese, whereas Family Farm offers multiple variants. Might seem a small thing but exactly this level of detail as the guiding mindset makes the final difference.
The resulted, extraordinary user experience has spurred massive fandom for the company’s games. Zhong acknowledges it, and advocates the embracement: “Catering to avid fans shows that you really care,” he says. “Listen to their demands and accept their input, that’s how you gain their loyalty.” And that’s how he has gained success globally.
Zhong recognises that his expansions into the US market meant adapting to a different kind of thinking: “Global companies require global mentalities. That’s why we’ve strived to keep our team international by hiring a large number of foreigners,” he tells us. “Our team is possibly the most diverse team there is in China at the moment.”
Apart from the team, it also comes down to numbers at some point. However, whilst appreciating the drive to garner revenue, Zhong warns against producing a tedious atmosphere: “You need to engage in areas that you’re passionate about, and try new things. Profit is, of course, crucial but you need to find the right balance between it and excitement,” he states.
Having moved on from DianDian Interactive, Zhong showed exactly that excitement. He established a new company, Next Entertainment, a Taiwan-based live broadcasting platform company in December 2016. His leadership has already put the company on the path of success – they have already raised $25 million in funding. “Our number one rule is remembering our company values. Here at Next Entertainment, we’re continuing our ‘customer-first’ attitude and work ethic,” he concludes.
Cover photo: Jussi Hellsten
Ground control to Slush Tokyo 2019! We have a little over a month left to the event, and we want to make sure you know that you can still apply for your startup pass and demo booth. Here’s how: 1. Apply for your pass on the Slush Platform 2. Wait for your application to be […]
Last January 11, 2019, Slush Tokyo held its first official side event for Slush Tokyo 2019. The Media Roundtable was created for attending media companies to meet the team, get exclusive news and hear about secret projects that have yet to be publicly released. The event started off with a brief history lesson on how […]
Ever wondered what it would be like to sit and chat with an investor? Curious about what’s going on in their mind? We all know about the founders and their vision – so we thought of shifting the spotlight. Today Slush Tokyo 2019 launched Investor Insights, its brand-new VC initiative comprising of a series of […]
Hello to all startups out there and everyone considering Slush Tokyo 2019! Here’s a little breakdown of how this event works: So you have your startup pass – with this you can attend stage programs, access our matchmaking tools, and consult with mentors at the meeting area. *applications for pitch contest are now closed. But […]
Although Slush Tokyo’s big event only happens during the first quarter, smaller events are held throughout the year. One of the projects that has been going on for the past few years is the Recruiting Event. With Japan’s traditional recruitment scheme, Slush Tokyo aims to give students another option and view when it comes to […]
Japan’s biggest startup event, SLUSH Tokyo, is looking for pitch contest applicants! 22-23, February 2019 at Big Sight, Tokyo. As the biggest all-English, non-profit, student-run organization, Slush Tokyo has gathered over 6000 attendees, 600 startups, in just 4 years of its existence, with the mission to redefine and nurture the Japanese startup ecosystem. Please apply […]
for Startups, Inc. and Slush Tokyo has struck a whole new partnership aimed at driving the startup ecosystem forward.Co-hosting and rebranding the Meeting Area plus introducing a Mentoring Program aimed to help startups of all stages. for Startups has been a long time Slush Tokyo partner since 2015. In this collaboration, for Startups, Inc. will […]
Global Impact Community event was where Slush guests interested in sustainable development and impact ventures came together to turn their thoughts into action. This year, the event was co-hosted with Demos Helsinki, the leading Nordic think tank that works towards a sustainable, fair society. The focus of the night was on measuring impact, supporting sustainable […]
This year, Slush launched a sustainability competition for our partners that awards the top most sustainable booths at Slush. It’s all been a part of our mission to make our event more sustainable, and since a large part of the event space is produced by and for partners, it’s crucial to get everyone onboard. Those […]
Read the most comprehensive data-driven analysis of European technology
We collect cookies to make your experience here smoother.