Jul 5, 2017 Anni Gullichsen
Flourish is an easy-to-use platform for creating interactive visualizations of for example data, maps and explainers. After the founders, journalist and publisher Duncan Clarke and mathematician and developer Robin Houston, had been working a few years on visualizing data content for bespoke projects, they realized that there was a hole in the market for a product like Flourish: a platform that allows the user without the need for coding skills to create good quality visuals and stories to be featured on for example news articles.
“It is a great startup that can help newsrooms of every size, with various levels of skills. Their platform is a tool that journalists can use to include data in their stories whether or not they have worked with data before,” says jury member Catalina Albenau from Journalism.co.uk about the winning company.
To prove the usability of their product during their final pitch, the Flourish founders made a visualization live on stage of the participants of the GEN Summit which, in the words of Clarke, “was a bit risky but helped show that it was a real tool that worked.”
According to Evangeline de Bourgoing, the Director of Programmes at GEN, the easy usability was one of the key features Startups for News looked for in the competitors. The goal was to find a product that convinces the users with its usefulness for the newsrooms instead of glitz and shiny gadgets that are fun to play with. The other valued feature was the simplicity of using the product, so that even the most technophobic journalists could find using the product as something that helps with their job instead of causing them any additional hassle. As simplicity and effectiveness are essential elements of the Flourish platform, the Startups for News jury was convinced that Flourish should be chosen as the winner of the 2017 competition.
Even though Flourish managed to impress the jury and the audience at the GEN Summit, the founders know that their work is nowhere near done yet. Clarke says that up next for Flourish is getting the product to the point where it’s ready to launch for public use. After that it is time to focus on learning from early users which features work and which ones still need improving. “Making a product that works is one thing; making a product that is easy to use without any hand-holding is much harder,” Clarke concludes.
Both Flourish and the runner-up Urbs.Media, an editorial agency, are startups encouraging data-driven journalism, which can be seen as good news to those who are afraid that fake news and unreliable journalism are taking over fact-based reporting. By providing an easier access to the data of the news, these startups function in their part as the solution of giving the audiences trustworthy information, truly making the news great again.
It all began when Justin started investing his personal time in creating a product, which would stop teams from spending up to 60% of their time “doing work about doing work.” Here are four main points Justin has learned along the way. 1. Make it easy for people to keep their eyes on the company […]
The Economist stated in 2011 that games will be the fastest-growing form of mass media over the next decade. In 2017, the numbers of the gaming industry were staggering: 2.2 billion gamers and $121 billion revenue with 10.7 % annual growth rate (CAGR). This year the industry is expected to grow $137.9B in revenues. Games […]
Modern Meadow has been pushing the traditional leather industry to the edge by creating biofabricated materials from growing cells into a new type of material inspired by leather. We had an opportunity to have a chat with Andras Forgacs, the co-founder and CEO of Modern Meadow and get a sneak peek into some topics what he […]
This December, with Atomico and Orrick, Slush will once again publish the annual State of European Tech report. It is the most comprehensive deep-dive into the European ecosystem. Coming out for the fourth time, this year’s report will bring diversity and inclusion into focus, to highlight the importance of the issue at hand. Take the survey […]
One of the Slush core missions now and forever is the advancement of entrepreneurs’ and investors’ abilities to navigate the tech ecosystem and invest with impact. Yesterday, we took yet another leap towards attaining this goal with the release of The State of South Asian Tech (SEA) report in Singapore, yesterday. Like the State of […]
Happeo, a digital workplace platform focusing on smoothening the collaboration between employees of large companies, recently raised $8M for their seed round, having names such as Gapps, Vendep, DN Capital and Maki.vc amongst their investors. We had a chat with Happeo CEO Perttu Ojansuu in order to learn a bit more about the journey behind […]
Slush talks a lot about the different phases of founding a startup. We talk about building, scaling, growing, recruiting, funding and everything in between. All of these things are essential, but to understand the relevance of everything we do, we should also look into the very DNA of what a startup is and where they […]
Helsinki-based Yousician, the world’s leading music education company, has been on an almost decade long journey of learning about gamifying, community building, and of course, learning new instruments. CEO and co-founder Chris Thür has been leading the charge towards the company’s goal of making musicality as common as literacy, and overseen lots of change in […]
Last week, a new era for Slush Global Impact Accelerator kicked off. Slush hosted a workshop for startup hub managers – coming from five different countries – in Botswana. For the past three years, the GIA team has been running the program all the way from Finland. However, now we’ve decided to take off from […]
Subscribe to our newsletter to know about our ticket sales!
We collect cookies to make your experience here smoother.