Dec 13, 2018 soniakinsley
The focus of the night was on measuring impact, supporting sustainable ventures and growing through corporate collaborations. The evening featured the likes of Annu Nieminen, CEO and Founder of The Upright Project, Frida Emilsson, Co-Founder of Worldfavor and Nasir Yammama, a young entrepreneur who was on the Forbe’s list 30 of the most successful entrepreneurs under the age of 30 in Africa, Sauli Böhm, CEO of a Finnish company ResQ, Ravi Kanbur, professor at Cornell University and finally Dominic Eskofier, co-founder of many organizations and communities as well as his own company, realities.io which is focused on VR.
Where should your business focus be? Nasir stated that every company has a journey, but your main focus point should always be in the product. What about raising capital in impact business? In Africa, you need to justify the impact you have. The investors don’t only want the money back but they want to ensure that they are able to influence larger-scale issues such as hunger and the availability of education. In impact investing, return of investment capital is only part of the motivation behind made investment. As it should be for all types of investing.
Among other speakers, there was Peter Lindström who is responsible for sustainable finance side development at Demos Helsinki, focusing on sustainable finance and investing. During his talk at the event, Peter busted some myths to do with the impact business.
First myth: “My investment returns will suffer”
Peter states that in the last two years, 90% of impact investors have met their financial returns: it’s profitable to invest in social impact. One should realize that not only you’re making money but actually bringing about change to people, communities and even countries in need of it.
Second myth: “Measuring impact is too hard”
Measuring impact is not hard. You can get the best metrics and KPIs if you just look into the right things. For example, Peter adds that if you have a business which offers a solution to students, you might want to measure the number of students who are using your solution. And so on. Impact business is like any other type of business, and so are its measurements. There is nothing ‘too hard’ about it.
Third myth: “Impact investing does not fit to the mainstream strategies”
The answer? You can always find ways to differentiate your portfolio and find new strategies with innovative and sustainable impact businesses.
Ground control to Slush Tokyo 2019! We have a little over a month left to the event, and we want to make sure you know that you can still apply for your startup pass and demo booth. Here’s how: 1. Apply for your pass on the Slush Platform 2. Wait for your application to be […]
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