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SUSTAINABILITY
AT SLUSH

Slush 2022 will be a carbon-negative event.

Towards carbon-negative future

We have estimated the full carbon footprint of the 2021 event together with Compensate, with calculations covering emissions from the event itself, our year-round activities, as well as attendees’ flights, hotels, and meals for their stay in Helsinki. The result? 3 406,8 tonnes of CO2 equivalent – 86% of which comes from attendee flights. 

Armed with a better picture of where our emissions come from, our next step is to proactively find ways to reduce that footprint, for example, by creating a carbon budget for our team travel, creating a better inventory system for the materials used in the design of the event, and thinking of new ways of scaling our influence beyond events. In parallel to working on reducing our emissions, we are carbon neutral by offsetting our carbon footprint through carbon capture projects curated by the nonprofit Compensate. We are working towards being carbon negative and having a positive impact on the environment. 

You can help us reach this goal! We have compensated your flight to Helsinki already, but you can do it yourself as well and increase the carbon captured by the Slush community. Even better, you can fill out a short lifestyle questionnaire to understand your carbon footprint and take responsibility for your emissions. The Compensate app is free to use and available in AppStore and Google Play – download it and offset your flight right away!

100% recycled clothing

Slush orders clothing for each volunteer and crew member, as we want to make it easy for event-goers to distinguish who are working and volunteering for Slush. In addition to crew clothing, we design and order Slush 2021 merch for event-goers that can be bought at the Slush store. The clothing for Slush 2021 are designed to last time and use – we design and order the clothes with PureWaste. All materials are made from 100% recycled textile waste. 

The total Footprint emissions of Slush 2021 Collection:

  • 3 217 000 liters of water used 
  • 2 869 kg of CO2 emissions generated

The total Handprint of Slush 2021 collection:

  • 3 760 986 liters of water saved – equal to the basic daily water requirements of 50 146 people
  • 2 808 kg of CO2 emissions reduced – equals the average CO2 emissions of driving an average passenger car in Finland for 20 157 kilometers.

We offset all the CO2 emissions of the Slush 2021 collection with Compensate.

Recycling at the event

  • We reuse and repurpose all the decorative materials and effects used at the events, making sure each year has a unique look without burdening nature.
  • We have created an afterlife plan together with L&T to reduce the amount of waste we produce.
  • We favor compostable materials when creating the event.
  • Slush is a paperless event. It is forbidden to attach any kind of printed media in any other place than the booth owned by our Partner. This includes the floor, walls, toilets, demo booths, set pieces, and doors. It is forbidden to attach stickers on the venue floor inside the booth area.
  • Sharing of stickers, flyers, and other printed media is prohibited. Also, balloons and rollups are forbidden.
  • To avoid the production of unnecessary waste, Slush discourages the distribution of physical products, or giveaways, at the booth. If the Partner anyhow do decide to give away products, the product materials must be as eco‐friendly as possible, for example made from recycled or biodegradable materials.
  • We collaborate with FloweRescue to redistribute all Slush greenery after the event.

You may ask, how can greenery really be redistributed?
Our annual event usually contains a whole heap of beautiful greenery and plants which provide a lush, green ambiance at the Slush conference.

For Slush 2019, and again when Slush returned in 2021, FloweRescue partnered with Slush production company Sun Effects to redistribute all those plants. Plants were offered to Slush exhibitors, partners, and volunteers after the event. And the rest? They ended up being donated to elder care facilities around Helsinki.

In 2021, we sent about 1,000 plants to 14 different nursing homes around Helsinki. The plants – from 1.5m trees down to the tiniest succulents – were delivered in the days following Slush and then distributed around the bedrooms and common areas of the care homes

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