PODCAST. Oura – it’s like Patagonia, but for your finger. All the Nordic business people wear these ring-shaped miniature computers night and day, aiming to optimize everything. Co-Founder, President and Chief Innovation Officer Petteri Lahtela shares how Oura made it in the hard, hard hardware industry – and will self-monitoring go so far it’ll make us neurotic…
Oura is a ring-shaped miniature computer you wear on your finger to monitor your health and recovery. Founded in 2013, the Finnish company has currently raised around $20M in funding. There are Oura users in over 100 countries, around half of them in the US.
EXPECT TO LEARN:
How did the Finnish brand make it in the hard, hard hardware industry?
How did Oura engineers use real-life user stories to develop the product?
Is knowing your optimal bedtime the most meaningful life lesson you can learn?
Why does Petteri Lahtela think self-monitoring will save you, AND the planet?
Where does the self-monitoring trend go in the future? Will we know so much about our bodies that we’ll become neurotic, not healthy?
What’s up next for Oura?
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