Written by Brendan Tan
The pyramid is a shape that is divided into three tiers and is broadest at its base. With over 4 billion people in the developing world who earn less than $1,500 a year, the lowest tier of the consumer business pyramid represents the largest consumer market on earth, with tremendous economic potential.
Ayannah describes itself is on a mission to “provide digital financial services to the world’s emerging middle class, most of whom are migrants or unbanked coming from the base of the pyramid.”
Mikko Perez begun his career as a community organizer and adult educator helping strengthen social enterprises in the Philippines. He later went on to become an investment manager at Next Century Partners where he managed private equity on behalf of Soros Fund Management, LLC and several institutional investors. He was also an investment banker at JP Morgan Chase (Hambrecht & Quist) in San Francisco where he advised technology, media and telecom ventures.
Prior to leading Ayannah, he was Director of Finance & Business Development at Chikka and helped steer Chikka to profitability. He also spearheaded Chikka’s expansion into China, Japan and the US prior to its acquisition by PLDT (NYSE: PHI).
Till today, he remains actively involved in initiatives that encourage social entrepreneurship and sustainable development in emerging markets.
With Southeast Asia possessing one of the largest groups of digital natives globally, the region represents a huge business opportunity for the digital financial business model of Ayannah – and at the same time – achieving its social entrepreneur founder’s mission of social and financial empowerment.