Aug 7, 2017 Recia Lee
Smartly is a startup that was part of the 45 companies picked for Slush Singapore 2016. Out of that, TBWA chose six startups to have one-to-one mentorships with, in which, Smartly had the opportunity to be further mentored in their marketing efforts as a startup – which is an essential aspect to any business, as it’s the best way to get the story and brand out for the business.
“No startup today has thought to have a strong marketing advisor on their startup. Nobody has thought of that. Marketing guys and branding guys should be on the advisory board and it was a selling point for us. We had a very good story of how we got out at the beginning but we did not know how to tell or sell it for others to understand. TBWA made us understand how important it was. In today’s world you can have the best product but if you don’t have the branding or marketing, then it’s nothing.” – Smartly
As a partner of Slush Singapore 2016, TBWA had the opportunity to tap into their existing expertise to truly value add to startups.
“Going through the pitch decks of the top 45 companies was really interesting and the experience that we had at Slush Singapore 2016 has allowed us to learn the angles as to how we can give back to the ecosystem.” -TBWA
It was only after the conference where the magic happened. Inspired by the one-on-one coaching before the Top45 pitching, TBWA and Smartly linked up for private coaching on branding.
From their deeper engagement with Smartly, they realised the value that they could provide to early stage startups, which inspired the founding of TBWA\Brand Accelerator – a six-month long program where startups get to work with the top minds at TBWA to develop their brand story. At the end of the program, startups walk away with a brand book detailing every aspect of the startups brand – from logos, pitch decks, taglines, phrases, corporate colours, and the list continues.
This program was born out of a pilot test they ran with Smartly. “Their pitch deck and ideas did not really match with their branding and marketing efforts which was one of the reasons why we wanted to get them onboard this pilot programme. By getting them on board, it was also some sort of validation to the next generations of this programme.” – TBWA
Our ticket store will open on 5th June at 9am Singapore time (GMT +8). As the tradition goes, the first 24 hours are -50% off, in all ticket categories. However, this year we have added little something extra. Pre-register here and we’ll give you additional twenty-four hours of half-priced tickets before anyone else even gets […]
Expect cool vibes in Singapore when Slush prepares for its third year on The Little Red Dot this year. In addition to the main event on Sept 14, there will be a full day of pre-events as well as, for the first time ever, an after-Slush! Here is a sneak peek of what to expect […]
The author is General Manager at Collision 8, a coworking space located in downtown Singapore that has the honor of hosting the Slush Singapore team and many other startups, small businesses, investors, corporates, and innovators from diverse industries and backgrounds. Singapore has an employee engagement problem. According to The 2015 SHRM/ Globoforce Employee Recognition […]
Slush is the world’s leading startup event, which ties all continents together. We in Helsinki, our global teams in Asia, and our global partners encourage you to hop on board. But why are we where we are? Slush global presence has never been as strong as it is currently. In 2017, our teams have hosted […]
Samuel Yuen, Managing Director of Yuen Law shares some practical tips for startups on the law. Yuen Law is a supporting partner for Slush Singapore. 1) Begin with the end in mind Always begin with the end in mind, or at least, know what your (reasonable) milestones are. Knowing the end (or the milestones) helps […]
The thrilling Slush Singapore Pitch Competition: World Domination Tour has culminated with a suitably exciting finale. After two days of pitching, the top 10 finalists made their way to the White Stage to woo the judges and audience members. Out of almost 300 startups from all around the world, we finally have a winner – […]
The most humid Slush season gathered 3,000 people together from more than 60 countries. We gathered the highlights from the two days of pre-events, program on three stages and the Pitch Competition. Now it’s time to see what actually went down during the main event: Slush Singapore debuted in 2016 with Slush’s first event taking […]
Slush Singapore has gathered: 3,000 attendees, 360 startups, 250 investors, 200 students and 90 speakers. The one-day event will be all about celebrating technology and entrepreneurship through a series of talks, panels and fireside chats. The main organizer of Slush Singapore, Anna Ratala, opened the event by highlighting the great work from all of the 300 Slush […]
Even though Slush Singapore won’t officially kick off before tomorrow morning, the Slush Day 0 events, have helped the Slush attendees set the mood right for tomorrow’s main event. Here is a recap of what went down at Founders Day, Investor Day and Partners Day – the biggest gatherings organised before each Slush event. Founders Day brought […]
We collect cookies to make your experience here smoother.
Sign up to our newsletter. We inform you about this and that every once in a while.