Apr 12 Anna Pakkala
In a nutshell, sustainability is all about doing more good than harm for the world as a whole. To figure out what “good” actually means, the UN Sustainable Development Goals are a good start. These 17 goals were adopted in 2015 and outline such global goals as zero hunger, affordable and clean energy for all, or sustainable production and consumption, with all goals aiming for specific targets to be reached by 2030.
Every one of us has an effect on how these targets play out, whether we actively work towards these goals or choose to look the other way. This is why sustainability is a core value at Slush: we want to be part of the solution, not the problem. Not only that, but the ability of startups to continue thriving and innovating is dependent on stable, functional markets, ample resources and global cooperation among businesses. Rocketing worldwide temperatures, unpredictable weather patterns or social unrest and inequality are not conducive to ideal conditions for practicing entrepreneurship.
Companies can work towards sustainability in a variety of ways: product innovation, better office practices, environmental management programs, or through community outreach. No matter what the combination for sustainability is though, the most important part of any company’s sustainability work is in their core business, their purpose for being. If this very DNA of a company is encouraging wasteful lifestyles or creating social injustice, a office carpooling system is unlikely to tip the scales in favor of sustainability.
At Slush, we work tirelessly to ensure that one of the most effective ways of changing the world, becoming an entrepreneur, is accessible for everyone. It pains us to think that a great idea with the potential to disrupt the status quo and make the world a truly better place might be stuck in someone’s head just because they don’t have access to the right resources or entrepreneurship isn’t seen as a legitimate career path. By providing inspiration, resources and networks for the innovators of the world, we can amplify our own efforts towards a better world through the work of the entrepreneurs that come in contact with Slush.
Of course, in the process of doing this, we leave our own footprint, and in the same way that we work to increase the good we do, we also work tirelessly to minimize the harm. This is done in real terms through our event planning and partnerships. Since 2016, Slush has been certified by EcoCompass, meaning we report yearly on key figures on waste, energy, logistics, and suppliers in our event and set yearly goals that push us to improve across these indicators. So far, we have decreased our footprint in a number of ways, including using only biodegradable disposables, buying green electricity, using recycled textiles for our volunteer uniforms, and handing out free passes for public transportation to our attendees.
Sustainability is a big word with a lot of targets, ambitions and even controversy enclosed in it. But it has never been in the identity of Slush to not try something just because it seemed hard or even impossible. Sustainability is at the core of how we work, whether that is in helping entrepreneurs with world-changing ideas or finetuning our operations for continuous improvements.
In the end, these efforts will mean that Slush left the world better than we found it.
Earlier this month, Swedish digital health app KRY announced they had raised €53M ($66M) in series B funding, led by Index Ventures. This brings their total funding since 2014 to approximately €79 million ($92 million). Thus, we’re excited to announce KRY’s CEO and co-founder Johannes Schildt as a speaker at Slush 2018! KRY is in […]
Helsinki-based Yousician, the world’s leading music education company, has been on an almost decade long journey of learning about gamifying, community building, and of course, learning new instruments. CEO and co-founder Chris Thür has been leading the charge towards the company’s goal of making musicality as common as literacy, and overseen lots of change in […]
Keep your eyes on Finland: a new record has been set! Finnish startups and early-stage growth companies raised over €349 million in funding, in 2017. This is the highest amount of business angel and venture capital funding to date, according to the statistics collected by Finnish Business Angels Network ry (FiBAN) and Finnish Venture Capital […]
Got a stellar startup based in Northern Europe? Are you looking to create new markets or reshape the existing ones with the help of AI, machine learning, or new user experiences, perhaps? Read on, superstar! With big names such as Supercell’s Ilkka Paananen and Mikko Kodisoja, Niklas Zennström from Atomico, Mistletoe Venture Partners International and […]
If you listened to Al Gore when he gave his Opening Keynote Speech at Slush 2017, this shouldn’t be news to you, as he let the secret out while congratulating Andreas Saari on his new position… Don’t remember? That’s fine. As long as you’ll listen more carefully when he talks about climate change, we’re all […]
Real estate agents, beware: there’s a new kid on the block. Blok, the virtual real estate agent automating apartment sales, was founded by Rudi Skogman – one of the early Slushers – shortly after he sold his own Helsinki apartment. The apartment sold quickly, being the awesome, well-located pad it was. Still, there was one […]
Who’s in charge here? That question has been asked all over Slush Music this year. Who’s in charge of rights? Who’s in charge of data? Who’s in charge of the industry? While these conversations are going on, it’s been reiterated constantly that the Nordics are known for community and to dismantle the traditional hierarchical structure. […]
On the Slush Music stage, three powerful women Linda Portnoff, CEO of Musiksverige and Founder of Riteband, Anya Trybala, Founder of Synth Babes and The Banshee Club Via Musikka, and Claudia Schwarz, VP at Music Tech Germany discussed the current state of women in the music industry. As phrases like: “I’d like to see more women […]
Music tech incubators Amplify Sweden, TechStars Music Accelerator, Abbey Road Red, and The Venue Berlin took to the Slush Music stage to explain how music tech incubators are uniquely qualified to bridge the gap between creatives, tech and investing. Early on the James Brown stage, Amplify Sweden introduced themselves to Slush Music as Sweden’s first […]
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