“After winning at Slush, we literally went from zero to 600,000 mentions on the internet – we suddenly got ‘on the map’. People know us,” commented Gergő Varga, product manager at Enbrite.ly, in an interview in February. Winning Slush 100 lead to something else for Enbrite.ly, too – a 750 000 euro investment.
The winner of last year’s Slush 100, Enbrite.ly, has announced closing an investment round of 750 000 euros from Evli Bank, SpeedInvest and a business angel consortium consisting of FiBAN business angels. Evli Bank and the FiBAN angels offered 500 000 euros to Enbrite.ly after winning Slush 100, and SpeedInvest added another 250 000 euros to the seed round during the spring of 2015.
The Hungary-based company is aiming to make online traffic sources as transparent as possible by stopping ad fraud. According to the Enbrite.ly team, the investment will be mainly used to marketing and accelerating international growth.
”What impressed us in Enbrite.ly during Slush 100 was their functioning business model and awareness of the market. Not to mention the team, which is extremely promising and ambitious,” describes Riku Asikainen, Chairman of FiBAN and lead investor of the angel syndicate in Enbrite.ly.
Enbrite.ly took part in Slush after attending the Startup Sauna accelerator in October. The company was also one of the best in the program and was awarded with a trip to Silicon Valley to visit at get to know the local startup scene.
”Winning Slush 100 was an incredible experience. We came to Finland in October to take part in Startup Sauna and ended up winning Slush 100 just a month later with Gergő’s great pitch. Who could have thought that one month in Helsinki would push our business forward so quickly!”, comments Oszkár Rimóczi, CEO of Enbrite.ly.
Warm congrats to everyone at Enbrite.ly! The application for this year’s Slush 100 is open. You can apply by registering your company to Slush here.
Photos by Samuli Pentti