Unacast, the leading contextual and transparent location data platform, announced that it has raised $17.5 million in its new funding round. The round was led by Transatlantic fund White Star Capital, and joined by Telia, a leading European telco, with existing investors Open Ocean Capital and Investinor, the Norwegian government-backed investment company.
The mission of Unacast is to better understand human movement and behavior. They aim to empower companies from diverse industries across the field to interpret human mobility and use it to make better decisions, products and services – while keeping the user privacy at excellent standard. The new funding will be instrumental in the expansion of Unacast, which aims to become a truly global player – while maintaining their essential Nordic values of transparency and high-quality data.
“The location and human behavior data space is still nascent, but Unacast has proven that it is one of the most trusted names in the market,” said Christian Hernandez Gallardo, managing partner at White Star Capital and former head of international partnerships for Facebook, “Location is a complex data set to interpret and understand, and as the segment grows and businesses require not just data, but the context to extract value from it, they will have a greater need of partners that can support them. Both the industry and Unacast have grown substantially in a relatively short time, and we believe Unacast is primed to extend its leadership position throughout.”
“Trust, both to data partners and clients, is crucial to what we do as a company,” said Thomas Walle, CEO and co-founder of Unacast. “Our goal is to understand how people move about the real world, and present the best possible contextualized data so that businesses can build better products and make better decisions. That is not a trivial task, but this new funding will allow us to accelerate our investment in innovation and quality products for our partners, clients and the ecosystem.”
Slush can be a game-changing event for multiple reasons. Many bright young things meet their first investors there. “I can still remember the pleasure and pain of meeting a new set of people every 30 minutes at a table at the Slush investor area. This was in 2015, and many of the investor relationships we have today started at those tables”, Walle says. “Now, in 2018, we just announced a new financing round of $17.5M and we keep coming back to Slush. See you there in 2018 for this reason, and for many more!”
Congratulations – gratulerer – from Slush, Unacast!