Jul 3, 2017 Miikka Kataja
But wait… Wasn’t Slush a startup event? Yes, it still is.
However, along with 2,336 startups, more than 100 partners joined the effort to make Slush a success in 2016. Ranging from traditional industry corporates to tech giants, our partners are looking for collaboration with startups to boost their innovation, product development, and business – not to mention direct investments and acquisitions of startups. Terms such as corporate venture capital, corporate innovation, corporate lab, and accelerator are frequently heard on the street. However, these are only a few examples of how to organize startup-corporate collaboration.
As the State of European Tech -report from 2016 notes, a new breed of corporate innovation is expected to unfold, and it offers a huge potential for startups to access more capital, customer networks or other vital resources from their corporate partners. This is exactly the reason why it is important to have corporates present at Slush.
At Slush, we always have founders in the “driver’s seat”.
Nonetheless, as every startup is born in a larger ecosystem, there is a need to build a link between the big and the small to overcome obstacles for cooperation.
We’ve seen an increasing willingness from large enterprises to work with startups. How about startups then? Are they equally fond of working with traditional corporates? Can a corporate keep up with the pace of a young startup, when decision-making does not always seem fully rational in a fast-paced environment? These kinds of cultural and structural biases seem to overwhelm some of the corporate-startup pairs on their journey to success.
The PwC Slush Study from 2016 highlights a need for corporate representatives and executives to dive into the startup ecosystem in practice: by visiting startup events, getting to know the community and to open dialogue with startups – simply putting yourself into the startup founders’ shoes. In order to collaborate, you need to understand first. This makes sense, doesn’t it?
I would like to leave you with a few hand-picked tips for corporate representatives looking to reach out to startups at Slush 2017.
Good luck for startup hunting!
Earlier this month, Swedish digital health app KRY announced they had raised €53M ($66M) in series B funding, led by Index Ventures. This brings their total funding since 2014 to approximately €79 million ($92 million). Thus, we’re excited to announce KRY’s CEO and co-founder Johannes Schildt as a speaker at Slush 2018! KRY is in […]
Helsinki-based Yousician, the world’s leading music education company, has been on an almost decade long journey of learning about gamifying, community building, and of course, learning new instruments. CEO and co-founder Chris Thür has been leading the charge towards the company’s goal of making musicality as common as literacy, and overseen lots of change in […]
Sustainability. A big, scary word to wrap your head around. It encompasses such humble goals as fighting climate change, providing safe and humane living conditions for all, maintaining biodiversity, eliminating toxins from our ecosystems, and generally just making sure that humans have a better, safer, fairer world to live in now and in the future. […]
Keep your eyes on Finland: a new record has been set! Finnish startups and early-stage growth companies raised over €349 million in funding, in 2017. This is the highest amount of business angel and venture capital funding to date, according to the statistics collected by Finnish Business Angels Network ry (FiBAN) and Finnish Venture Capital […]
Got a stellar startup based in Northern Europe? Are you looking to create new markets or reshape the existing ones with the help of AI, machine learning, or new user experiences, perhaps? Read on, superstar! With big names such as Supercell’s Ilkka Paananen and Mikko Kodisoja, Niklas Zennström from Atomico, Mistletoe Venture Partners International and […]
If you listened to Al Gore when he gave his Opening Keynote Speech at Slush 2017, this shouldn’t be news to you, as he let the secret out while congratulating Andreas Saari on his new position… Don’t remember? That’s fine. As long as you’ll listen more carefully when he talks about climate change, we’re all […]
Real estate agents, beware: there’s a new kid on the block. Blok, the virtual real estate agent automating apartment sales, was founded by Rudi Skogman – one of the early Slushers – shortly after he sold his own Helsinki apartment. The apartment sold quickly, being the awesome, well-located pad it was. Still, there was one […]
Who’s in charge here? That question has been asked all over Slush Music this year. Who’s in charge of rights? Who’s in charge of data? Who’s in charge of the industry? While these conversations are going on, it’s been reiterated constantly that the Nordics are known for community and to dismantle the traditional hierarchical structure. […]
On the Slush Music stage, three powerful women Linda Portnoff, CEO of Musiksverige and Founder of Riteband, Anya Trybala, Founder of Synth Babes and The Banshee Club Via Musikka, and Claudia Schwarz, VP at Music Tech Germany discussed the current state of women in the music industry. As phrases like: “I’d like to see more women […]
We collect cookies to make your experience here smoother.
Sign up to our newsletter. We inform you about this and that every once in a while.